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We Help Disruptive CPG Brands Succeed

Strategy, sales, and marketing services based on a wealth of experience

Our Solutions

Our solutions grew out of proven lessons learned, and address the unique needs of each brand, ensuring sustainable growth and market success.

Lesson #35
Unless the room is on fire,
turns are more important than doors
.

Brand Development

For anyone looking to develop a new brand, or brands looking to develop a retail plan of attack.

Launch Planning

We've developed and launched brands since the days of Emergen-C:

  • Concept & Market Research

  • Product Development & Manufacturing

  • Branding

  • Financial Planning

Brand Strategy

For brands ready to proceed into retail, we can help:

  • Brand Positioning

  • Outlet Strategy

  • Pricing

  • Sales Forecasting

  • Selling Story

Sales

For brands ready to get on the shelf, we are ready to help. We've developed connections with key retailers & distributors to help you succeed.

Traction Sales

For early-stage sales into retail:

  • Natural

  • Specialty

  • Grocery

Grab & Go Sales

For brands that have developed traction & are looking to expand into additional channels:

  • Convenience

  • Local & Regional Chains

  • Alternate Channel

Strategic Marketing

For established brands that want to go deep on data & retail planning

Data Analysis

Crafting data-informed strategies is crucial to success. We help you make sense of the numbers:

  • Distribution Dashboard

  • Void & Gap Reporting

  • Category Data Analysis

  • Trend Reporting

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Retail Marketing

Getting on the shelf is only the beginning. We help you plan & analyze to get off the shelf:

  • Velocity & Promo Analysis

  • Velocity Program Development

  • Campaign Planning

Our Unique Grab & Go Sales Approach

Our Grab & Go Sales service is at the forefront of bringing disruptive CPG brands to under-represented channels. These days, consumers are looking for better options wherever they go, not just their specialty grocer! We provide opportunity for brands that are well-suited for on the go consumption to enter & expand in these channels.

120+ Retail Partners

We get your brand in front of decision makers at retail. That includes major convenience chains, smaller regional chains, and networks of up & down the street retailers in major metro areas.

25+ Distributor Partners

We facilitate introductions to the distributors that get your product into retail. That includes the big players, and a selection of more local & regional partners.

Focused on Key Markets

We've developed a strategic approach that focuses on partners that are the most receptive to disruptive brands, and serve the customers you want.

Examples of Grab & Go Accounts We Work With

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Our Experience

Our Approach

  • Our team brings a lifetime of experience helping brands that challenge the norm.

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  • We love working with entrepreneurs & seasoned professionals alike.

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  • We pride ourselves on our ability to be a true strategic partner, not just a service provider.

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  • By learning from the successes and challenges of the 150+ brands that we've worked with, we offer services to help avoid common pitfalls and fast-track your success.

150+

Brands Transformed

50+

Years of Industry Expertise

Current & Past Brand Partners

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